IKEA
IKEA is a big client of mine. I write copy, find content, conceptualise, create campaigns, and write up Reel/TikTok shoots for IKEA UAE, Oman, and Qatar.
IKEA is known for their many sustainable products and how they promote a better living. When COP28 came to the UAE in 2023, we wanted to hop on the conversation. We created a social-led campaign starring a wonderful young girl teaching the public how to lead a more sustainable life and reduce their utility bills. This campaign included a total of 28 tips in different formats - reels, carousels, and stories.